Digital Strategy
I connect the dots between business goals and the technology behind them—from customer journeys and conversion to practical execution plans.
Ashleigh Mullen
Digital strategy Web development IT Marketing Sales Systems Process improvement
I’m the person you bring in when you need someone who can see the whole picture, find what’s not working, and actually do something about it.
Freelance projects · Consulting · W-2 opportunities
I don’t fit neatly into one box. And that’s kind of the point.
I have built a career somewhere between technology, operations, marketing, sales, and problem-solving. I have managed teams, built internal processes, analyzed pricing and profitability, created dashboards, managed IT environments, built websites, and fixed the technical problems behind them.
My skill is not knowing one platform better than everyone else. It is looking at a business, understanding how the pieces connect, and figuring out what needs to happen next.
Business + customer + marketing + sales + operations + technology. That’s the full-stack thinking I bring.
- Based In
- Greenleaf, Wisconsin
- Specialty
- Local Service Businesses
- Experience
- 9+ years, IT + SEO hybrid
- Credentials
- She Sells Trained + HTS Certified
- Mentors
- Taki Moore + Marie Wendt
- Obsessed With
- Strategy + Conversion
- Approach
- Experiment → Measure → Simplify → Repeat
2026 Recognition
Ashleigh Mullen selected for Influential Women 2026
Honored as part of Influential Women’s 2026 recognition of women who lead, innovate, and inspire. This recognition celebrates Ashleigh’s work as a digital marketing entrepreneur and digital strategist through NWoodStudio.
What I Bring To The Table
Good at wearing multiple hats—especially when the real work crosses departments, systems, and specialties.
Web Development
Websites with a job to do: front-end work, integrations, hosting, DNS, analytics, SEO, forms, tracking, and the technical pieces behind the pretty parts.
IT + Technical Problem Solving
DNS, domains, hosting, email, infrastructure, integrations, troubleshooting, systems administration, and technical implementation.
Marketing + Authority
Local SEO, Google Business Profiles, reputation strategy, social media, Meta advertising, email, content, personal branding, and conversion.
Sales
Offers, positioning, buyer psychology, lead conversations, follow-up, objections, conversion, and the work that turns attention into revenue.
Systems + Process Improvement
Dashboards, trackers, workflows, reporting, SOPs, and operational improvements that turn “this is how we do it” into “there, that’s better.”
01Web Development
+ SEOBuild, optimize, and maintain websites that are easier to find and easier to use. →02Digital Strategy
+ OperationsConnect the business, customer, marketing, technology, and process pieces. →03Selected
Case StudiesSee website, authority, social, and technical work across the portfolio. →
+ SEOBuild, optimize, and maintain websites that are easier to find and easier to use. →02Digital Strategy
+ OperationsConnect the business, customer, marketing, technology, and process pieces. →03Selected
Case StudiesSee website, authority, social, and technical work across the portfolio. →
I figure things out. Then I make them work better.
Small experiments beat big assumptions. Try the thing, measure what happens, keep what works, fix what doesn’t, and repeat.
Start A Conversation →Built To Do More Than Look Good.
Pretty is nice. Performance is better.
Website Design + DevelopmentNHC
North Hill Crane Service
northhillcraneservice.com
Website Design + Development + SEONN
Near North Trail Riders
nearnorthtr.com
Website Design + DevelopmentNW
NWoodStudio
nwoodstudio.com
Website Design + DevelopmentTS
The Sawyer HQ
thesawyerhq.com
AuthoritySC
Spark Cleaning Solutions
Visibility, trust, and a stronger local presence
Social + Event Site Co-AdministrationFCF
Freedom Country Fest
Monetized the account in week one; co-administered freedomcountryfest.com with event updates, custom widgets, and rolling tickers
Ghostwriting + NetworkingLI
Executive LinkedIn Management
For leaders across trucking, commercial cleaning, construction, HVAC, unions, and more
High-Ticket Closer SiteRTC
Rebecca The Closer
rebeccathecloser.com · Certified She Sells Academy graduate
High-Ticket Closer SiteIC
Isabella Closes
isabellacloses.com · Isabella Martinez, High-Ticket Closer
Website RedesignJAC
Jocelyn Amaya Closer
jocelynamayacloser.com · Before-and-after redesign
Brand GraphicFYK
Fuck It, Ya Kno?
Expressive logo and graphic treatment
Festival Promo BannerFCF
Freedom Country Fest
Concert announcement and artist lineup promotion
Giveaway CampaignFCF
Freedom Country Fest
Six-pack giveaway promotional graphic
Character IllustrationCCI
Capsule Character
Custom capsule-style visual concept
Wedding InvitationK+I
Kaela + Ian
Romantic editorial invitation design
9+Years Building Digital Solutions
HTSShe Sells Trained + Certified
90%+Daily Phone Service-Level Performance
16Agents Supported in a Supervisory Role
A Few Kind Words
Direct Google reviews supplied by clients who worked with me.
★★★★★
01 / 03“I could not be happier with my experience working with NWood Studio. From start to finish, Ashleigh was responsive, efficient, and incredibly attentive to every question and concern. I came to her with a collection of ideas, details, and content, and she took the initiative to research my business, understand my vision, and transform everything into a polished, cohesive website that exceeded my expectations. She seamlessly incorporated links to all of my social platforms and created a professional online presence that feels both elevated and authentically aligned with my brand.”
“When I saw the finished website, I was genuinely blown away! I absolutely loved it! Ashleigh has an incredible ability to take the foundation of an idea and turn it into something refined, strategic, and visually impressive. I highly recommend NWood Studio to anyone looking for a talented, reliable, and highly capable website designer.”
Career Path
The career path makes more sense looking backward.
- 01
2015 · Customer Service
Learned how businesses feel from the customer side—solving problems, organizing information, and improving systems from inside them.
- 02
2019 · Pricing + Process
Moved deeper into pricing, margins, promotions, systems, buying behavior, and the practical work of making processes better.
- 03
2019–2021 · Leadership + Analytics
Managed people, workloads, service levels, reporting, dashboards, performance, and cross-functional projects.
- 04
2021+ · Information Technology
Added systems, infrastructure, troubleshooting, implementation, and operations to the problem-solving toolkit.
- 05
Now · Marketing + Digital
Technology, customer behavior, systems, marketing, and sales meet here—which is exactly where I work best.
What I’m Open To
I’m less concerned with the title and much more interested in the problem I’m being trusted to solve.
Interested in good problems with good people—freelance work, consulting, or a W-2 role where several parts of the business need to move in the same direction.
Best way to reach me
hello@nwoodstudio.comSchedule with Calendly →Greenleaf, Wisconsin
Available remotely
Available remotely